Biocanic went looking for answers and found a pipeline.
Biocanic wanted to know why practitioners left. The research that answered it became a standing channel back to them.
Biocanic builds practice software for functional and integrative health practitioners. Eight years in, leads weren’t its problem; understanding why practitioners left was. Starting with a pilot in October 2025, Neothread ran short, paid research studies with Biocanic’s former customers and stalled prospects, and the conversations reopened pipeline Biocanic had already paid to build.
At a glance.
An opportunity counts only if it was created after Biocanic’s first research touch, or revived from dormant status after it.
- Company
- Biocanic
- What it does
- Practice software for functional and integrative health practitioners
- Invited
- About 1,600 practitioners
- Team time
- Hands off after a 60-day setup sprint
Leads were never the problem.
Eight years of conferences, webinars and partnerships had given Biocanic a long list of practitioners who knew it. Many had tried the product when it was younger, and left.
“I could do all the SEO and Facebook ads in the world, but if we didn’t really understand why people were leaving, that would just be wasted money.”
Jeremy MalechaFounder and CEO, BiocanicAn agency study had never been in the budget, and Jeremy Malecha, Biocanic’s founder and CEO, doubted the alternative. He wasn’t convinced practitioners would take an AI-guided interview, even paid, or that the ones who did would be the right people. “It actually turned out to not be the case.”
Research first. Then a way back in.
The pilot invited dormant contacts to a short, paid study about their practice. Biocanic got the market research it wanted, and something it hadn’t planned for.
“The intent was getting good, solid market research, and it ended up turning into an ability to reconnect with leads we’ve already paid for.”
Jeremy MalechaFounder and CEO, BiocanicFindings reached Biocanic’s team account by account, and when a participant asked to hear from Biocanic, the contact went straight to sales. After the pilot, a 60-day sprint connected the research to Biocanic’s CRM, and it has run in the background since. “It’s hands off,” Jeremy says. “Now we have our re-engagement leads filling the top of the funnel.”
Paid for by contacts it already had.
Every opportunity came from practitioners Biocanic had already met, with no new acquisition spend.
“I spent six years on the road collecting leads one at a time. We’ve spent zero dollars on this. We’re just taking advantage of the contacts that we’ve already made.”
Jeremy MalechaFounder and CEO, BiocanicA research agency was never an option: tens of thousands of dollars, if not $100,000, for consolidated results that never reach the contact record.
What Biocanic studies next.
More studies are planned, including research with practitioners who don’t know Biocanic yet: “less of a hard sell, and more of a question.”
“It’s a whole new information channel, a sales channel for us, without any overhead.”
Jeremy MalechaFounder and CEO, BiocanicQuotes are from a recorded conversation with Jeremy Malecha on May 21, 2026, lightly edited for length.
Other resources.
The pipeline revival guide
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A side-by-side comparison of consultant-led win-loss analysis and continuous research with an interview agent: speed, cost, scale and CRM integration.Guide · 12 min readThe buyer intelligence system: complete guide
The complete guide to buyer intelligence and win-loss analysis for B2B revenue teams: what it is, how research with buyers produces it, and where it belongs.Start with the design.
We read what’s public about your company and draft our take for you to correct. Ten minutes later you have three research directions written for your company. Pick one, and a research lead develops it into a full research design.